Kampala, Uganda | THE INDEPENDENT | Uganda Advertising Association (UAA) in partnership with Loeries and the Uganda Marketers Society (UMS) has officially unveiled the 3rd edition of the Silverback Awards 2024 to be held on November 23, 2024, in Kampala.
Under the theme “Innovative Sustainable Marketing: Harnessing Ethics, Impact, and Profitability in the Digital Age” the event underscores the critical role of ethical advertising and marketing practices to not only drive profitability but also have a positive impact on society and the environment.
As the digital landscape evolves, this theme invites participants to explore the balance between innovation, sustainability, and ethical responsibility in their strategies.
Rommel Jasi, Chairman of Uganda Advertising Association says there is a need for advertisers and marketers to establish self-regulations to protect the industry and country at large from globally proclaimed unethical practices.
“As Uganda Advertising Association, we have a code of conduct that our members abide by but we also believe we should have joint standards just as the accountants, lawyers, and doctors do to not only protect our industry but for us to be professional and be able to compete at a global scale,” Jasi said, “This is why partnerships such as the one we have with Loeries and Uganda Marketers Society are important to us and we are thrilled to host our 3rd edition of the most sought after industry award under this timely theme.”
Charity Winnie Kamusiime-Asiimwe, the President of the Marketers Society said marketers need to upskill through professional programs to better align with the global professional standards.
“Programs such as those offered through the Chartered Institute of Marketing, with whom we are proud affiliates, and various trainings organized by the society such as the most recently concluded Ignite session are a stepping-stone to further professionalizing our industry,” Kamusiime said.
The awards gala, as has been tradition, will be preceded by a 1-day Industry Symposium taking place on November 22, providing an invaluable opportunity for professionals to engage in thought-provoking discussions and gain insights from industry leaders on how to navigate the evolving landscape of ethical marketing.