The company says the service is being operated in such a way that it won’t depend on big tech companies.
Truth Social has begun a phased rollout of its Truth+ streaming platform, aiming to establish a home for content that was “neglected by the big corporations or is at risk of cancellation.”
Once tested and deployed, a Truth+ streaming icon will appear on the platform, the firm stated. iOS users will have to update their Truth Social app to access the streaming service, while no updates are required for Android or Web users.
The company’s streaming technology is touted to be backed by specially designed infrastructure that comes with its own proprietary software stack, servers, and routers. As such, TMTG will reportedly have control over the technology, ensuring the firm is not too dependent on established Big Tech players like Amazon or Microsoft.
“First, we created Truth Social to provide a safe harbor for free speech on the Internet … Now, we’re establishing a reliable home for great TV content that is neglected by the big corporations or is at risk of cancellation,” said TMTG CEO Devin Nunes.
“We are securing our own tech stack and hardware infrastructure to make our new CDN (content delivery network) uncancellable. I look forward, in the near future, to launching many enhancements and adding great, new content to the platform.”
Streaming Plan, TMTG Profitability
Streaming is a key service for TMTG as it attempts to become profitable. In 2023, the company made around $4.1 million in revenue while suffering a net loss of $58.2 million. A big part of the loss came from interest payments on outstanding debt.
In a regulatory filing in April, TMTG had said that it “expects to continue to incur operating losses and negative cash flows from operating activities for the foreseeable future, as it works to expand its user base, attracting more platform partners and advertisers.”
“Adverse reactions to publicity relating to President Donald J. Trump, or the loss of his services, could adversely affect TMTG’s revenues and results of operations,” it said.